MobileActive Limited (ASX: MBA), Australia’s leading independent mobile phone entertainment content and services company, today officially launched its new corporate website at www.mobileactivecorporate.com.

MobileActive Managing Director Neil Wiles said the site captures the two new business divisions that have been successfully rolled out in the past 12 months.

“During what has been a tumultuous period in world markets, MobileActive has implemented strategies for growth via new business development and strategic offshore expansion,” said Mr Wiles.

The new website highlights the activities of the three divisions; MER (Mobile Entertainment Retail), the business to consumer division; Mobile Embrace, the business to business division; and RingRing Studios, the production and licensing division.

“We now have three revenue streams that are sharing the economies of one
infrastructure”, said Mr Wiles.

“Each new division is operating in mobile industry segments that, based on market
forecasts, are set to deliver growth for many years to come.”

About MobileActive Limited

MobileActive Limited (ASX: MBA) is Australia’s leading independent mobile phone entertainment, content and services company across business to consumer, business to business and production and licensing.

The company builds brands, customer value and loyalty through mobile entertainment for its customers,
and the customers of its business partners utilising its core Digital Asset Management, Digital Media
Merchandising and Mobile Membership Services infrastructure.

The company develops, aggregates, markets and distributes a large and diverse range of mobile phone
entertainment and services including content such as games, video, music, graphics, information and
applications and services including loyalty and reward, user generated content, quiz and challenge,
mobile marketing and social networking systems.

MobileActive operates three divisions: Mobile Entertainment Retail MER – direct to consumer
marketing and distribution; Mobile Embrace – B2B services; RingRing Studios - in-house mobile
content production and global inbound and outbound licensing and distribution.

For more information see www.mobileactivecorporate.com

Neil Wiles Media Enquiries
Managing Director Mitchell Hume
MobileActive Limited Cannings
(02) 9360 3385 (02) 8284-9910
n.wiles@mobileactive.com mhume@cannings.net.au

Media Enquiries
Managing Director Mitchell Hume
MobileActive Limited Cannings
(02) 9360 3385 (02) 8284-9910
n.wiles@mobileactive.com mhume@cannings.net.au