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Exclusive licensing agreement with Deborah Gray |
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MobileActive strengthens its information services catalogue and takes a prominent position in the astrology and magick industry with the launch of exclusive mobile content with one of the most recognised authors globally.
(SYDNEY, Australia) 14 December 2006 – MobileActive Limited (ASX:MBA) today announced it will launch product to market on 17 December following the signing of an exclusive content licensing agreement for Australia and New Zealand, and first right to negotiate an agreement for the rest of the world, with Australia’s top selling and most prolific ‘astrology and magick’ author, Deborah Gray. “Information services delivered via mobile phone are growing and the agreement with Deborah Gray, who is very prominent in the market and highly respected, is an outstanding addition to our offering in this area. With millions of people reading their horoscopes daily it is important we provide only the best content in the field so as to cultivate this promising revenue stream,” said Neil Wiles, managing director of MobileActive. Deborah Gray, whose books have been read by millions, is recognised world-wide as a leader in her field of Magick and Metaphysics and is Australia’s top selling author. To date, Deborah has written nine internationally best selling books and her magical words have been translated into ten languages. Deborah Gray is sought after on the international radio circuit, in seminars and on television talk shows such as Today, Good Morning Australia, Kerri-Anne Kennerley, The Breakfast Show, Channel 10 News, Beauty and the Beast and Fox 8. She is also a regular contributor for family, medical and specialist magazines including Woman’s Day, Cosmopolitan, Dolly, New Idea, Good Medicine, New Woman, Your Destiny and Cleo. Under the terms of the agreement, MobileActive will offer a range of text, image, audio and video content for mobile as part of its subscription services via its wholly owned retail brands and its third party channel partners. "I am very excited about partnering with MobileActive to deliver specialised astrological and magick content to mobile phone subscribers. In addition to my books, magazines and other media, mobile phones are a powerful way to reach a larger audience. I feel it's a natural progression to expand my content to the wireless market,” said Deborah Gray. |
