“We are pleased to be working with Liberation Music to allow fans everywhere easy access to their favourite Artist’s range of music via their mobile phone,” said Neil Wiles, managing director of MobileActive Limited.  

The signing of this agreement will broaden the audio-visual component of MobileActive’s extensive catalogue, which includes polyphonic ringtones, realtones, voicetones, videotones, videos, wallpapers, animations and SMS alerts. 

The expanded catalogue will service various direct to consumer brands across all available telecommunications carriers and channel relationships. 

Liberation Music is the recorded music arm of Michael Gudinski's Mushroom Group of Companies.  It is a totally independent Australasian record label that creates, promotes and markets exciting new music in all formats.  

With Australians expected to spend $500 million on news, games, music, ringtones and other mobile phone content this year, the mobile content space continues to offer vast revenue generating opportunities for MobileActive. 

According to analysts Frost & Sullivan, the mobile content industry is forecast to grow at an average of 46% annually until 2009 and become a $1.23 billion medium in less than two years. 

“This is a very important time for us as we continue to enhance our music strategy, especially with the strong mobile content forecasts released,” said Wiles. 

“We remain focussed on delivering a diverse range of mobile content to the consumer when and where they want it, in a user-friendly and easily digestible manner.”