| MobileActive signs exclusive strategic alliance with Allphones |
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(SYDNEY, Australia) 6 March 2006 - MobileActive Limited (ASX:MBA) a leading mobile phone content and entertainment company, has entered into a strategic alliance with Allphones Retail Pty Limited (Allphones), Australia’s largest independent mobile phone retailer. All business developed under the terms of the strategic alliance will be exclusive. MobileActive and Allphones will develop, market and distribute mobile phone content solutions to customers of Allphones via the latter’s 132 stores and through other channels to market such as online and direct to mobile. Allphones’ customers will be offered content from MobileActive’s extensive international content catalogue. Allphones grew its retail outlets by 30% last year and generated sales of approximately 500,000 handsets. The company has set a target of 250 stores by the end of next year. Chris Thorpe, MobileActive CEO, said “Allphones are a market leader and the alliance is in line with our strategic focus to expand our brands and marketing to a rapidly growing consumer base. By working together we are maximising the opportunity that exists with the growing consumer demand for personalisation of their next generation handsets with quality mobile content.” Mathew Donnellan, Allphones CEO, said “MobileActive are forerunners in the provision of mobile content personalisation and entertainment. This partnership enables us to provide the latest mobile phone content to our customers and to build incremental revenues for our stores”. MobileActive anticipates that significant revenue will start flowing from the Allphones alliance during the third quarter of 2006. The company continues to expand and diversify its mobile phone content offering, servicing the growing consumer demand that comes with the uptake of next generation handsets, the growth of 2.5G network access and the emerging 3G market place. - Ends - |
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