| MobileActive technology supports low cost rollout to US |
Low cost of deployment and commission based revenue model key to US expansion(SYDNEY, Australia) 13 April 2006 - MobileActive Limited (ASX:MBA), a global mobile content and entertainment provider, today announced it is launching services in the US later this month as part of a planned major US roll out of its mobile content and entertainment offering, targeting the 200+ million US mobile handset market.“We have a unique business opportunity in that we are an estimated 18 months ahead of the US market in lead time as they have only recently launched premium rate SMS services. Our three years of experience and success in the Australian premium rate SMS market gives us a considerable competitive advantage,” said Chris Thorpe chief executive officer of MobileActive. “With the combination of the US and the Australian markets we will have an addressable consumer base of more than 218 million handsets.” MobileActive is entering the US market through a commission based revenue sharing agreement with Mobile Messenger, a leading mobile messaging and entertainment company. Within nine months of operation Mobile Messenger’s US revenues surpassed that of their Australian operations and they forecast revenues of US $40m for the next 12 months. “It’s an exciting time for Mobile Messenger. We have systems and technology that make expansion easier. We have been operating in the US for more than a year now, and have been in the market since the very beginning of premium SMS,” said Steve Taylor chief executive officer of Mobile Messenger. “We have the knowledge and systems in place to be successful in this enormous market. We look forward to maximising the opportunity with MobileActive and increasing our combined market share even further.” MobileActive’s initial services will utilise Mobile Messenger’s technology. MobileActive’s proprietary technology will be interfaced with Mobile Messenger’s proprietary technology as part of the rollout, allowing for fast deployment of services via the US telecommunication carriers. The consumer will download their mobile content directly from MobileActive over the internet to their handset. “As the market for mobile phone content and entertainment continues to evolve, our global expansion strategy is to grow through channel partners, such as Mobile Messenger. Our mission is to become one of the most recognisable mobile content and entertainment providers globally,” continued Thorpe. - Ends - About Mobile Messenger Mobile Messenger facilitates all aspects of mobile phone entertainment. From concept, creative, delivery, technology, billing, customer service to analysis the company provides a complete managed service to their clients. The company continues to be one of the fastest growing players in this expanding industry. As a company Mobile Messenger’s vision is to work in partnership with their clients to introduce and manage commercially viable mobile entertainment campaigns. The focus is on what works and what delivers revenue in all potential markets. For more information visit www.mobilemessenger.us |
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