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MobileActive appoints senior management team
(SYDNEY, Australia) 4 April 2006 - MobileActive Limited (ASX:MBA), a global mobile content and entertainment provider, today announced the appointment of Neil Wiles as managing director and Peter Slater as chief financial officer and company secretary.

Neil brings to MobileActive over 20 years experience in the entertainment industry and over ten years experience in the internet/IT and telecommunications industries. Prior to his appointment, Neil founded, developed and grew MobileActive’s wholly owned mobile/wireless subsidiary GlobalOne Mobile Entertainment Pty Ltd where he served as chief executive officer.

“My role as managing director will be to implement our strategy for generating revenue through proprietary content development (IP), licensing and distribution as well as to manage the global expansion of our mobile content business and brands,” said Wiles.

Neil sits on the Australian Direct Marketing Association’s Mobile Marketing Council and is chairman of the committee for Pre-assessment Guidelines for the Classification of Mobile Content.

Peter joins MobileActive as chief financial officer and company secretary from Optus, where he served both as commercial manager and branded marketing commercial manager in the Mobile division. Peter brings to MobileActive over 15 years of commercial, financial and accounting experience.

Peter has previously held several senior level executive positions in South Africa serving as chief financial officer at Peermont Global (Botswana) and group financial director at Sasani Limited, a publicly listed media company.

“I am pleased that the cornerstones of the senior management team are now firmly in place,” commented Chris Thorpe, chief executive officer of MobileActive.

“Their appointments give the company the skills and depth of experience necessary to derive the greatest benefit from the opportunities that continue to unfold, as the global market for mobile phone content grows and evolves. The rollout of 3G (high speed) mobile networks is just a taste of the exciting times ahead,” he added.

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