Combined with MobileActive’s existing proprietary technology platform and infrastructure, this
will enable the company:
• Access to 26 additional markets
• Access to 125 carriers globally
• Speed to market into new territories
• Operation of all territories from Australian based infrastructure
• Minimal localized territory operational costs
• Rapid deployment at minimal cost
• Commission based revenue model
• Incremental revenue by leveraging existing products and services into new
markets
• Tightly controlled, measurable marketing

Chris Thorpe, Chief Executive Officer, MobileActive Limited said “There are attractive emerging
market opportunities for mobile phone content and entertainment. This agreement gives the
company the ability to enter a number of those markets in a highly efficient and effective manner
without the need for localised infrastructure.”

About MobileActive
MobileActive Limited (ASX:MBA) is a global mobile phone content and entertainment provider.
MobileActive aggregates, develops and distributes a diverse range of mobile content and
entertainment including music, games, video, information services, graphics and applications.
MobileActive has built a large and unique content library which continues to grow, offering
varied types of content in different genres. The mobile content is distributed directly to
consumers and via telecommunication carriers and partners using a propriety technology
platform which is highly scalable and which can be quickly deployed in any market.