In line with its strategic focus to provide the best in mobile content quality and diversity for ist cogrowing customer base. MobileActive Limited (ASX:MBA) has launched a number of strong additions to its portfolio across multiple genres. These include MTV's Pimp My Ride, Desperate Housewives and Lost in the mobile games genre. In audio Donald Trump , the AFL team songs and Monty Python, and in image content 3 Dimensional and Extreme Sport mobile screensavers.

 Improvements in operations have resulted in the expansion of all three content catalogue areas being licensed, purchased and internally developed. 

"We are very pleased with the ongoing growth of our customer base and the expansion of our mobile content catalogue. Content quality and diversity are vital in cusotmer acquistion, customer retention and  continuing to build the brand of MobileActive in the market place", said Neil Wiles, managing director, MobileActive.