The signing of these formidable talents is in direct response to the growing demand
for original content specifically developed for mobile, or content remodelled from
traditional media channels to suit the “snack”, “I-want-it-now” needs of the mobile
entertainment consumer.

MobileActive’s specialisation includes solving the many issues of taking content from
traditional media to mobile. If not “made for mobile” it must often be “re-made for
mobile”.

Fat Pizza is in its seventh year and is the most successful production for SBS, having
built a large and faithful fan base. Reg Mombassa, legendary guitarist from Mental
as Anything, is youth apparel leader Mambo’s premier artist and The Sandman is
famed for his long-standing comedic appearances on Good News Week, JJJ Radio,
and his own show, Tonight In Siberia.

“With the combination of both an extensive mobile content infrastructure developed
by MobileActive and a long history in the entertainment industry, we can offer talent
who have traditionally generated successful content in other media channels the
means to expand into the mobile space,” said Neil Wiles, Managing Director of
MobileActive.

“We are creating a brand new medium for creative expression and are proud to be
associated with these uniquely Australian stars.”

What the Artists Say
Reg Mombassa:
“The mobile is another movable platform for an artwork, like a shirt, that’s a movable
platform. If the shirt’s worn, and it’s got a picture on it, it’s a moving picture. I guess
my main thing is, any new platform to show your art and get it to a wider audience is
great, really.”