Mobile Active Corporate
MobileActive Signs Licensing and Distribution Agreement with NAMCO
Key Points
· Signs NAMCO as content partner, boosts catalogue
· Deal includes legendary titles such as PAC-MAN, Ms. PAC-Man titles
· MobileActive global content partner agreements increase 50% in 2007


MobileActive Limited, Australia’s leading mobile phone content and entertainment provider, is
pleased to announce it has signed a licensing and distribution agreement with Namco-Bandai, a
leading publisher and developer of mobile games and content.


The deal with Namco-Bandai is the latest in a string of content agreements made by MobileActive,
significantly boosting the variety and depth of the company’s content catalogue. MobileActive’s
global content partner agreements have increased by 50% in 2007.


Namco-Bandai provides MobileActive with legendary titles such as PAC-MAN and Ms. PAC-MAN,
both of which remain in the top 10 of mobile games sold in the US market. Namco-Bandai has
continued to bring classic titles such as Galaxian, Galaga, Dig Dug, and Pole Position II --- as well
as new titles like Pool Pro Online and PAC-MAN Pinball to mobile consumers.


As well as being a leading provider of mobile games, Namco-Bandai is the exclusive distributor of
video game ringtones, allowing mobile phone users to personalize their mobile phones with
sounds from their favorite video games.


“Namco-Bandai is another excellent addition to our content partner portfolio and another good
result in our strategy of being the Australian off-deck mobile entertainment partner of choice for the
world’s top mobile content publishers and developers,” said Neil Wiles, managing director,
MobileActive


About MobileActive
MobileActive Limited (ASX:MBA) is a mobile phone content and entertainment provider.
MobileActive has grown to be Australia’s leading independent mobile content and entertainment
company. MobileActive develops, aggregates, markets and distributes an extensive range of
mobile content and entertainment including music, games, video, wallpapers, information services,
graphics and applications.
MobileActive has built a large and unique content library that continues to grow, offering quality,
diverse content in a variety of genres. The mobile content is distributed directly to consumers, via
telecommunications carriers and partners using proprietary technology and processes that are
scalable and can be quickly deployed in any market.

 
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