We Are MobileActive Limited (ASX:MBA)

The company builds brands, customer value and loyalty through mobile entertainment for its customers, and the customers of its business partners utilising its core Digital Asset Management, Digital Media Merchandising and Mobile Membership Services infrastructure.

The company develops, aggregates, markets and distributes a large and diverse range of mobile phone entertainment and services including content such as games, video, music, graphics, information and applications and services including loyalty and reward, user generated content, quiz and challenge, mobile marketing and social networking systems.

MobileActive operates three divisions: Mobile Entertainment Retail MER direct to consumer marketing and distribution; Mobile Embrace B2B services leveraging core infrastructure; RingRing Studios - in-house mobile content production and global inbound and outbound licensing and distribution. MobileActive’s global distribution network is 96 countries across 662 channels.

The Board
David Haines - Chairman

David Haines was appointed chairman of the board in May 2001.

Prior to this, David was Secretary to the Standing Committee of Commonwealth, State and Territory Ministers with Censorship Responsibilities (1988 to 1994), Deputy Chief Censor, Australian Film Censorship Board (1986 to 1994) and Member of the Australian Film Censorship Board (1981-1994).

David holds a Bachelor of Education and is a member of the audit and remuneration committees.

Chris Thorpe - Chief Executive Officer

Chris Thorpe is the CEO of MobileActive Limited and one of its founders.

Chris is an expert in the global mobile entertainment and telecommunications industry with over 15 years managerial experience and a proven track record gained in the United States, Europe and Australia.

Chris combines this experience with a financial background that gives him a great insight and understanding of the industry, its issues and trends and the requirements needed to deliver a successful business and associated services.

Chris has been at the forefront of the mobile entertainment and telecommunications industry leading with a number of key innovations

  • Instrumental in the introduction of Australia's first community based telecommunications services
  • First Australian business to launch 1900 premium rate services
  • First Australian business to launch premium rate sms chat services

Chris' work has been acknowledged through the receipt of numerous business awards for milestone achievements and contributions to the telecommunications industry.

Chris brings to MobileActive invaluable leadership, insight, expertise, understanding along with a global network of leading industry associates and contacts. Providing MobileActive with vision, drive and opportunities to capitalise on its position as a leading mobile entertainment service provider.

When Chris takes time out from his CEO role, his main priority is his young family and he actively supports a number of charities including World Vision and the entertainment industry charity which focuses on disadvantaged children - The Golden Stave.

Chris also leads a crew who actively participate in Sydney's sailing calendar having secured a number of high profile victories through Middle Harbour Yacht Club.

Gavin Whyte - Non Executive Director

Gavin Whyte was appointed as non executive director in December 2005. Gavin is Chief Operating Officer of NetPlay TV plc. NetPlay provides interactive gaming services in the U.K. which includes brands such as Play Monday, Live Roulette and Big Box Bingo. Gavin is responsible for all the day-to-day operations of the business as well as being a member of the Group's board.

Prior to this Gavin was Managing Director of Rubberduck Media Lab (RDML), a company which he sold to Aspiro in Sweden in September 2006. RDML is a leading supplier of TV to mobile streaming solutions. Rubberduck partners include: BBC, MTV, Universal Music, Fox Movies, 3, Nokia, Ericsson, NRK, TV2 (Norway), TV4 (Sweden), TVNorge and Telenor.

Gavin joined RDML from Monstermob Group plc where, as Operations Director, he was responsible for the technical operations of Monstermob including the supervision and continued development of the company's content management platform. Gavin was also responsible for content acquisition, managing relationships with mobile operators, adoption of new technologies and development of new products such as subscription services. Monstermob is a world leader in the provision of mobile content services and one of the largest mobile content consumer brands in the U.K.

Prior to this Gavin was employed by 3 Net Communications Limited, a subsidiary of Megatel International Management B.V. Megatel was a provider of international and domestic premium rate services. Gavin was responsible for establishing operations in Sweden, the Philippines, Hawaii, Russia and Bulgaria.

Partner Brands

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