MobileActive Limited (ASX: MBA) is a global mobile phone entertainment, content and services company.
The company builds brands, customer value and loyalty through mobile entertainment for its customers, and the customers of its business partners utilising its core Digital Asset Management, Digital Media Merchandising and Mobile Membership Services infrastructure.
The company develops, aggregates, markets and distributes a large and diverse range of mobile phone entertainment and services including content such as games, video, music, graphics, information and applications and services including loyalty and reward, user generated content, quiz and challenge, mobile marketing and social networking systems.
MobileActive operates three divisions: Mobile Entertainment Retail MER direct to consumer marketing and distribution; Mobile Embrace B2B services leveraging core infrastructure; RingRing Studios - in-house mobile content production and global inbound and outbound licensing and distribution. MobileActive’s global distribution network is 96 countries across 662 channels.